Grimmer-Kempf & Associates, LLC

Grimmer-Kempf & Associates, LLC

Grimmer-Kempf & Associates, LLC., is a group of creative home builders.

The Challenge

Grimmer-Kempf & Associates needed a simple, black and white logo that could be placed on signs and blueprints, and would be clear and readable from a distance.

The Solution

The DCG design team chose to create a font-based logo. Not only is a font-based logo more economical to produce, but in this case it was the perfect solution for simplicity and readability. We encapsulated the logo in a bold frame so that it could be easily placed and used in many situations and formats.

Tips & Tricks

Dream the Web

A lot of people think that web design should begin in Dreamweaver or whatever HTML program they have. These programs are not made for creating visually pleasing designs; they're made for generating html code.

When you're trying to create a graphically pleasing design for your website, don't limit your potential for truly innovative appeal. Begin with a graphic design program, like Photoshop or Illustrator. These programs are designed to encourage creativity and ease your work flow. After you've achieved a look that you're satisfied with, work towards formatting that look with the web output tools that your design program provides, and duplicating that look in the web design environment of your choice.